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By William Smith • Updated Oct 15, 2026 at 20:00
Fixing Call of Duty: Inside Activision's Modern Warfare 4 comeback plan - The Game Business

Call of Duty's Comeback: Activision's Game-Changing Approach

Activision is taking a bold approach to boost interest in 'Call of Duty: Modern Warfare 4' by using the release of 'GTA 6' to heighten its visibility. The company has observed a reduction in media coverage for the franchise over time, which they refer to as the 'Call of Duty tax'. Recent articles have outlined the resurgence plan and the imminent release dates for 'Modern Warfare 4' on Xbox and PC.

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