Jennifer Lawrence has launched Mes°, a new haircare brand focused on simplicity. Mes° draws inspiration from her '90s childhood, and the 'Hunger Games' aesthetic. The brand focuses on simplicity and natural hair textures. The brand's launch comes amid growing interest in K-beauty, which currently dominates 25% of online buzz. The brand's launch comes amid growing interest in K-beauty, which currently dominates 25% of online buzz.